The award-winning Apple History of Sound commercial celebrated the evolution of music and its connection to technology, coinciding with the launch of Apple’s Beats product line. Praised for its inventive storytelling and emotional resonance, the ad appealed to a wide audience by blending nostalgia with innovation.
Opening with the crackle of a vinyl record, the ad transitioned through decades of iconic playback devices—gramophones, cassette players, and boom boxes—culminating in Apple’s modern Beats headphones and earbuds. Each era was vividly stylized with cultural nods, showcasing how music has evolved as a deeply personal experience alongside advancements in technology.
the ad highlighted Apple's dedication to sound innovation and cultural relevance. It debuted during primetime, became a viral sensation, and earned awards for best campaign, sound design, and art direction, solidifying its legacy as a standout tech ad.
